The Client
Nightbird
The Story
As a hairdresser, esthetician, and owner of multiple salons, our client knows the difference silk can make. She founded Nightbird to bring those benefits to her clients every night: smoother skin, healthier hair, and cooler sleep.
When we first met our client, the focus was on packaging for the silk pillowcase. But before we could dive into that, we needed to establish a visual identity.
Logos and Color Palette
Our goal was to lean font-forward with a limited color palette. We started with bold, rounded lettering and added a clean, simple bird mark to complete the look.
We kept the palette simple, using three colors: navy blue, turquoise, and a near-white shade. Together, they create a calm and serene aesthetic.
Night
#243746
Cloud
#F9F9F9
Dream
#80c7bc
