The Client
Easy Tiger
The Story
Nestled in the scenic Blue Ridge Mountains, Easy Tiger is a one-of-a-kind cabin retreat centered around a beautifully restored vintage Airstream. As the finishing touches were put on the property, we were brought in to craft a brand that struck the perfect balance of playful, relaxed, and refined.
From the logo and marketing to the merch, every element was designed to reflect the laid-back charm of this modern mountain escape.
Logos and Color Palette
We began by illustrating the tiger, intentionally omitting the border to create the feeling that it’s camouflaged within its environment. Once the illustration was complete, we paired it with a retro-inspired typeface to give the brand a bold, playful personality with a hint of vintage charm. The color palette draws from Bengal and Siberian tigers, with a subtle nod to the White Siberian Tiger through the icy blue eyes.
Siberian
#F89F72
Bengal
#E65221
Stripe
#231F20
Cream
#FFF7EA
Azure
#2EBDDB
