Client highlight:
Nestled in the scenic Blue Ridge Mountains, Easy Tiger is a unique cabin retreat built around a beautifully restored vintage Airstream. I worked with the team to create a brand identity that feels playful, relaxed, and refined, just like the experience they’ve created.
From the logo and marketing materials to the merch, every element was designed to reflect the laid-back charm of this modern mountain getaway.
The branding began with a custom tiger illustration, designed without a border to create the feeling that it naturally blends into its environment. I paired the artwork with a retro-inspired typeface to bring out a bold, playful personality with a hint of vintage charm. The color palette was inspired by Bengal and Siberian tigers, with icy blue eyes adding a subtle reference to the White Siberian Tiger.
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