J’s Woodpecker Tree Service began as a family business and has grown into a trusted name in Atlanta tree care. I helped establish the brand with a bold, memorable logo, then expanded the visual identity across marketing materials, signage, and promotional pieces designed to keep the brand consistent everywhere it appears.
Client highlight:
J's Woodpecker
The Story
Logos and Color Palette
I looked to the Pileated Woodpecker for inspiration, incorporating its bold crest and signature mask-like markings into the logo design. The bird’s natural red, black, and white palette became the foundation for a brand identity that feels strong and energetic while standing apart from the more traditional green-and-brown look often seen in tree care.
Black
#000000
White
#FFFFFF
Red
#CF142F
