The Client
Oar
The Story
Following the success of Canoe, our client launched Oar—a masculine counterpart offering curated gifts and apparel for him and home, located next door on Main Street in Blue Ridge, GA. We created a clean, masculine logo that complements Canoe and adapts seamlessly across leather goods, fabric, and packaging.
Logos and Color Palette
To create a clean, minimal look, we integrated an oar graphic into the wordmark, angling the paddle to hint at a gentle wave. Since Oar and Canoe are sister brands, we carried over Canoe’s color palette—reinterpreted in more saturated tones.
Iron
#262525
Bronze
#B3A079
Buff
#FFF7EA
Copper
#B46A34
Stream
#577F8B
Project Highlight
Coaster Design
Besides marketing materials, we sometimes design artwork for the client’s products. For this project, she wanted a design for leather coasters she makes herself.
Project Highlight
Candle Box Design
Our client had the opportunity to create a candle line for Oar, and chose to name each fragrance after local landmarks. The first, Toccoa, takes its name from the Toccoa River, which winds 56 miles through North Georgia before crossing a truss bridge into Tennessee. We created a label graphic inspired by that bridge as a subtle homage.
