Target Direct Mail vs EDDM
So you’re interested in adding Direct Mail to your current marketing plan? Great! We’re on board!
When it comes to marketing and advertising, I believe in balancing digital and printed pieces to keep messaging fresh.
One of the best examples of printed marketing is Direct Mail.
Direct mail is a powerful marketing tool.
Every Door Direct Mail, or EDDM for short, are printed postcards delivered to every address on a postal route, they work best for businesses or promotions that appeal to a broad audience.
If your business focuses on a specific customer, Targeted Direct Mail will be a better fit.
Which choice is best for you?
A small cafe will benefit from EDDM because typically their goal is to market to neighbors, who make up a large percentage of their patrons.
On the other hand, a mechanic who only services Mercedes Benz will benefit more from Targeted Direct Mail because
